Understand the Changing Habits of Media Planners and Buyers


Thousands of media planners and buyers at agencies and brands use SRDS.com as part of their daily work.

Through our relationships with these professionals, we're in a unique position to see broader trends in the industry and the way planners work with media.

For example, we found that almost half demand a quicker RFP process. 40% say they allow 5 or fewer days for turnaround. Other examples of data about media decisions makers include:

  • Demographics and planning habits
  • Types of clients and plans they work with
  • Resources for building media campaigns
  • Factors that impact media selection
  • How media sales people can improve how they work with them

Download the full report here.


Sign up for occasional emails about the work of media decision makers.

Get in the know. Sign up today.

Questions? Contact our Client Service Team at 800-232-0772 x 8025 or next@srds.com.