Originally recorded on June 3, 2014

More and more agencies/marketers are exploring programmatic advertising because of its efficiencies. For example, in 2013, IPG announced it would automate 50% of its media buying.

That’s a sure sign that programmatic buying is here to stay, but there is still plenty of confusion. Luckily, Kantar Media stays on top of everything digital for you, so you can focus on what you do best.

Join Denise Kramer and Tina Stevens for an idea-packed one-hour web session. You'll learn...

  • An overview of the digital advertising ecosystem
  • The fundamentals of programmatic buying
  • The benefits of guaranteed direct and private marketplace deals
  • An introduction to our new programmatic initiative
  • And more!


Fundamentals of Programmatic Direct Buying

SRDS.com Media Pro Webinars: On Demand


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