Originally recorded on September 22, 2015
Local media planning skills are more relevant than ever in today’s hyper-targeted, geo-located world.
Join us for an idea-packed web session with Jon Bross, Media Director for Vladimir Jones, as he outlines the approaches, insights, and process necessary for successful local media plans.
Jon will be joined by Kantar Media Client Trainer Tina Stevens for specific approaches to finding and evaluating local media in SRDS.com.
Beginners and media veterans alike will find something to put into practice in this lively and informative session, brought to you exclusively by Rentrak.