Download Publisher’s Guide to
Understanding Media Buyers
Up-to-date insights from a study in cooperation between Kantar Media & James G. Elliott Co.

In this free guide you will learn:

  • Best ways to reach media planners & buyers
  • How to meet client expectations on your RFPs
  • The Industry’s attitudes toward programmatic
  • How to meet media cost expectations

Media planners and buyers can be a very elusive audience to reach for publishers and sellers. Kantar Media, in conjunction with James G. Elliott Co., has surveyed over 350 respondents in the industry who are collectively responsible for millions of dollars spent on advertising.

This “Publisher’s Guide to Understanding Media Buyers”
offers specific data on how these agency professionals work and what they expect.

Contact Kantar Media to learn more about better communicating your media brand's unique story to thousands of active media planners and buyers.