REPORT: Understanding Today's Media Buyers

A study in cooperation between Kantar Media and James G. Elliott Co., Inc.

Today’s media buyers are busier than ever, building more complex and integrated plans for their clients in shorter timeframes.

We asked users that develop consumer and b-to-b campaigns, both print and digital, to tell us how they work and how they want to work with media companies.

Download the entire report to understand how to work with your client-side colleagues more effectively.

Many thanks to James G. Elliott for their sponsorship of this study.

Comments? Questions? Click to contact Sophia Venetos.

Learn about the challenges that media planners and buyers face every day.

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